Marketing isn't just another task on your plate—it's how your business moves forward. You deserve a partner who transforms marketing from a time-consuming burden into your most strategic business advantage.
What We Do
We deliver marketing that drives real business growth instead of busy work. Our approach cuts through the noise and delivers what actually matters.
We start by ensuring your business foundations—your goals, strategic plan, and growth priorities—are aligned. Then, we build marketing systems that connect directly to where you want to go. Throughout implementation, we oversee every aspect of execution, maintaining strategic alignment while developing your team through targeted coaching and skill-building to ensure sustainable results long after our engagement ends.
Fractional CMO Engagements
When your business needs strategic marketing leadership without the overhead of a full-time executive, our fractional CMO services bridge the gap. We step in as your on-demand marketing leader, providing high-level direction while integrating seamlessly with your existing team. This ensures you're never forced to choose between quality marketing leadership and budget constraints.
Strategy Development
Marketing built without clear business priorities wastes time and resources. We develop comprehensive marketing strategies that directly align with your business goals, ensuring every tactic serves a purpose. By creating this roadmap first, we eliminate the scattered, reactive approaches that drain budgets without delivering results.
Execution Oversight
Even the best strategies fail during implementation when details slip or priorities shift. We provide ongoing oversight of your marketing execution—whether managed by your team or external partners—ensuring accountability, maintaining quality standards, and keeping all efforts aligned with your strategy as market conditions evolve.
Team Coaching
Your team has potential that often goes untapped due to knowledge gaps or misalignment. We mentor your marketing staff, enhancing their skills while helping them understand how their work connects to broader business objectives. This transforms your team from task-executors to strategic partners in your company's growth.
Marketing Leadership Support
Leading marketing efforts while running a business creates impossible demands on your time and attention. We offer targeted support to business owners and in-house marketing leaders, providing the strategic guidance, troubleshooting, and perspective you need to make confident decisions without second-guessing or costly trial-and-error.
Who We Work With
We work with female entrepreneurs, founders, and CEOs leading $1M–$25M businesses who are ready to grow.
You’ve outgrown doing it all yourself and are ready for clarity, alignment, and senior-level marketing leadership. Whether you’re overwhelmed by disorganized efforts, questioning the ROI of your team or vendors, or simply stuck on where to start, we’ll create the roadmap and systems to help your business succeed.
Does this sound like you?
Why North & Now?
At North & Now, we chart the course for where you’re heading, and show you the steps to take to get there.
The North represents your vision and long-term goals. We help you define exactly what success looks like for your business and ensure marketing supports that big picture.
The Now focuses on immediate clarity and action. With aligned strategies and scalable systems, we’ll help you navigate the complexity of today—so you get long-term growth without sacrificing focus in the moment.
Working with Abby was a game-changer. Her strategic vision and extensive marketing expertise truly set her apart. Abby not only elevated our marketing efforts but also brought a level of insight and efficiency that transformed our approach to growing our brand. We couldn't have asked for a better partner in navigating the complexities of today's market.
Abigayle M. Tobia, MNM, CFRE
Real Clarity. Real Results
When we partner together, transformation happens.
Strategic systems replace chaotic tactics, creating scalable processes that evolve with your company.
Your marketing team unifies around a clear vision that directly supports business growth.
You experience the freedom to lead confidently, knowing your marketing finally works the way it should—not just another task on your plate, but the engine that propels your business forward.
